About the event

Open to all industry professionals

From April 25-27, leaders of the trade show and events industry in the Americas will gather at the Costa Rica Convention Center to discuss common strategies for the different realities of the region and the world.

The Conference will offer delegates two specialized matchmaking sessions, academic sessions led by 15 international speakers, insights into industry trends, sports and wellness activities, a city tour of vibrant San José and a tour of two of the most emblematic sites on the city´s outskirts.

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Why attend?

Specialized gathering in the events industry with a focus on the trade show segment:

the Conference will bring together the leaders of the trade fair segment and will showcase cases of the most representative trade shows in the region.

Ideal platform to expand your connections and unite Latin America through networking and matchmaking:

by being an event open to all trade show and events industry professionals, you will have the opportunity to network with people from the region and with those interested in developing business in Latin America. It is not necessary to be a UFI member to participate.

Thanks to our partnership with Two To Tango (specialized matchmaking software), the UFI LATAM Conference will be enriched with two matchmaking sessions designed to enable attendees to connect and establish business relationships more effectively and efficiently.

In each session, each participant will have five 10-minute meetings with another delegate. You simply create your profile, and based on that, TTT identifies the interests and needs of each participant and then sends match suggestions to find out who has what you are looking for or is looking for what you have to offer.

You can´t miss this opportunity to meet other professionals and take your business to the next level!

Generate discussions and expand your knowledge:

learn about industry trends, current events and projections in the region thanks to the information offered by the different speakers during the academic sessions.

Event quality:

UFI is the only global trade show industry association with almost 100 years of history. We have the knowledge and experience to produce events that exceed delegates' expectations, as evidenced in our satisfaction surveys.

Bilingual Programming:

the event's official language will be Spanish while simultaneous translation to English will be offered.

San José, Costa Rica: Pura Vida!

The relaxed attitude, simplicity, and tranquilly of Ticos are part of what PURA VIDA is all about. We invite you to discover the rest of this great spirit and its attributes during our conference.

San José, the capital of a country where sustainability is not a practise but a way of life, is located between volcanoes and hills along a large central valley.

Did you know that Costa Rica has five percent of the world's terrestrial biodiversity?

The country produces almost 93% of its electricity from renewable resources, and 30% of its territory is protected as natural land.

On April 25, 26 and 27 we will enjoy Pura Vida at the UFI LATAM 2023 Conference!

Costa Rica Convention Center

Frente Autopista General Cañas, Barreal, Ulloa, San José, Costa Rica

The Costa Rica Convention Center will be the host venue. With almost 16,000 m2 and a spectacular design inspired by Costa Rica's biodiversity and culture, it is the only national venue developed and built based on sustainability.

Some of the most outstanding certifications the venue has received are Leed Gold, Edge and AIPC Gold.